The 22 Immutable Laws Of Marketing by Al Ries and Jack Trout pdf free download. Billions of dollars have been wasted on marketing programs that couldn’t possibly work, no matter how clever or brilliant. Or how big the budgets. Many managers assume that a well-designed, well-executed, well-financed marketing program will work. It’s not necessarily so. And you don’t have to look further than IBM, General Motors, and Sears, Roebuck to find examples.
The 22 Immutable Laws Of Marketing by Al Ries and Jack Trout pdf free download
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