Marketing plans how to prepare them how to use them pdf free download. The research on which this book is based was initiated in 1975 and has been continuously updated, not only by the author’s own research but also by other scholars in universities around the world. However, rather than interrupting the flow of the text by providing individual references, readers may obtain a full bibliography of all relevant research on which this book is based from M. McDonald and B. Smith, Strategic Marketing Planning: a domain review (Cranfield University School of Management Research Series, 2001).
Marketing plans how to prepare them how to use them pdf free download
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