A Theory of Cognitive Dissonance by Leon Festinger pdf free download. It has frequently been implied, and sometimes even pointed out, that the individual strives toward consistency within himself. His opinions and attitudes, for example, tend to exist in clusters that are internally consistent. Certainly one may find exceptions. A person may think Negroes are just as good as whites but would not want any living in his neighborhood; or someone may think little children should be quiet and unobtrusive and yet may be quite proud when his child aggressively captures the attention of his adult guests.
A Theory of Cognitive Dissonance by Leon Festinger pdf free download
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