Big Data in Marketing thesis 2018 by Daniil Tykheev pdf free download. The objective of the report is to find out the current state and capabilities as well as the future potential of big data, to gain a preliminary understanding of how this tool works and what is needed to use it properly and efficiently. First, the paper provides a general overview of big data, discussing its types, storage options and security issues. Then it concentrates on the technical side of the tool, examining the data mining techniques and the most popular open-source software Hadoop.
Big Data in Marketing thesis 2018 by Daniil Tykheev pdf free download
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