Creating Value with Big Data Analytics by Peter Edwin Natasha pdf free download. When we started our careers in marketing analytics, it was a small discipline which attracted only minor attention from the boards of companies. Analytics was mainly developed in firms having a strong direct marketing focus, such as Readers Digest. Beyond that, research agencies were trying to develop analytical solutions for more brand-oriented companies. During our careers this situation has dramatically changed. Analytics have become a major discipline in many firms and scientific evidence strongly supports the performance impact of a strong analytics department.
Creating Value with Big Data Analytics by Peter Edwin Natasha pdf free download
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